3 Effective Negotiation Strategies

Negotiation is a two-way communication to resolve an issue or discussion. It is a process of communication or interaction in which two parties are involved, and they discuss the facts of the matter to get the best outcome from this discussion. The outcomes of this discussion can benefit both parties and maybe one out of them. There is a need to understand each other’s points of view for better and more effective negotiation. Distributive negotiation and cooperation are the basic needs of negotiation. It results in the most appropriate outcomes. People negotiate every day without even knowing that they are negotiating.

There is a need for good communication and listening skills if you want good and effective results because listening will help you understand the other party’s point of view. Emotional intelligence is one of the most required techniques before entering any negotiation. If you have this skill, you can easily negotiate with the next party, understand their point of view, and realize what they want to say.

In this blog, the three most important negotiation techniques: collaboration, avoiding, compromising, are discussed to help you understand better and reach a conclusion without wasting time and energy.

  1. Collaboration

Collaboration results in constructive and principle-based negotiation in which everything is aligned and positive. Collaboration considers relationships an important part. It develops a positive approach in the minds of individuals, and they become more cooperative and facilitating to others. It helps to reach the main point immediately, and conflicts can be resolved without wasting much time.

Collaboration should come from both parties, but you have to put the effort from your side. It is aimed to achieve mutual benefits without wasting time and effort in negotiation. Interactive negotiation involves the interest of both parties, and it can help you gain mutual benefits. If you are unwilling to collaborate with the next party, it won’t be easy to reach the proper conclusion. It may result in your point of view being unclear. There are certain elements of collaboration that can help you achieve your targets. These are given below:

  1. Prepare Your Mind

It’s all about your thinking style for negotiation. You have to prepare your mind for collaboration rather than a win-win approach and prove your point of view true to neglect the next party. It is a negative approach and can result in a negative outcome if the next party is unwilling to listen to your point of view. Keep in mind that you entered into a collaboration to resolve the matter rather than create more conflicts. You have to accept their point with a peaceful mind. If you do that, then positive results can be achieved. So, preparation is key, and it can help you stay positive and on track.

  1. Prefer Next Party

All you need to do is listen to the next party and their point of view first in detail. It can help you know about their consent and interests. To negotiate effectively, you need good communication and listening skills. It can help you understand the matter from the next party’s point of view. If the next party gives real and factual arguments, you can reconsider these facts in your mind. You can develop a better argument by reconstructing the argument in your mind before listening to them. So, listening to the next party with interest is important.

  • Discuss Each Other’s Perception

After listening to the next party, you have to remember that your argument must be constructive and based on facts. You can directly start your communication after listening to them. It helps you to understand their perception. Both parties must carefully listen to each other’s perspectives and develop the necessary argument. It can eliminate conflicts during the negotiation, and the results can be positive for both parties.

  1. Find Opportunities

You can find opportunities from the facts presented by the opponent party. These opportunities can be a strong and constructive argument that can strengthen your point of view. So, all you need is to be clear about collaboration.

  1. Speak Only for Purpose

You must understand that a collaborative approach during negotiation raises only valid points. If you are speaking just for fun or creating any ambiguity during negotiation, then it is expected that your point of view will not be valued next time. It will be considered that your only concern is to waste time. There is no need to communicate whatever you think. If you speak when required, it can give a great impression to the listeners, and they can happily listen to your point of view.

  1. Calm Down

Your behavior is the most important thing. If you show a positive attitude and behavior during negotiation, the listener will be calm. If not, then it may increase conflict among both parties. To resolve matters, choose appropriate words during communication. It will result in a positive approach for both parties. A collaborative approach needs cooperation from both parties. So, your behavior must be calm and polite during negotiation.

  • Active listening

Active listening is key for collaboration. You have to keep your mind present during negotiation. It can help you actively listen to all the points discussed during the communication. If your argument is not strong enough, you can reconstruct it in your mind. Active listening enables you to understand the facts that were not in your mind before. It also clears the mind. So, try to listen actively to the situation.

  • Admit your Mistake

If your point is not valid or you explain a wrong argument, you must admit it. Rather than fighting over the wrong information, you have to value their point of view so that matter can be easily resolved. It helps you to clear your concepts and develops a sense of gratitude. You can also learn from your mistakes, and next time you can come up with a strong argument.

  1. Avoiding

Avoiding includes certain activities that must be prohibited during negotiation. It helps to eliminate the wrong arguments and saves time. Both parties must avoid certain activities so that effective conclusions can be developed. These things are given as follows:

  1. Poor Planning

There should be no poor planning for any negotiation that is important for you. If planning is not effective, then positive results can never be achieved. Successful negotiators always plan in detail. You have to do comprehensive planning for each activity and argument during the negotiation. You should know about your bottom line and walk away. Besides that, you have to calculate the time for the argument you plan to present. It will help in effective communication and constructive results. You need to prepare your plan and some of the most important points for your opponents. It can help you to strengthen your argument. The preferences bottom line of opponents must be considered before. It will help in better preparation of argument. You can keep your points on paper so that no point is missed and a proper message is conveyed to the next party. Proper planning also results in better decision-making for both parties.

  1. Failing to Pay Attention

It is one of the most important things that should be avoided during negotiation. It would help if you did not fail in giving attention to the opponent. You will lose your arguments if you do so, and nothing will be cleared. You need to be present in the situation mentally and physically. Active listening can help you to pay full attention to the opponent. You can note down all the points that the opponent delivers for an argument. You have to keep the opponent’s attention and get to know about the opponent’s argument and point of view that they want to discuss. If you do so, you can know about their weak points and strengthen your argument in this way. This attention should be given from the start of the negotiation because you can get into the depth of the issue and resolve it.

  • Competing Rather than Collaborating

It is a common mistake that many negotiators make. They want to prove their point of view and do not consider the importance of the matter. When entering into an argument, the approach must be solving a problem, getting results, and concluding. In this approach, it is necessary to consider that both parties have equal importance and share their point of view. However, you may disagree with them; for that purpose, you have given some logical grounds because it is the only way to prove your argument.

If there is a mistake and misinterpretation of arguments, you can correct it and accept your mistake. It can help you to draw positive outcomes. The collaborative approach resolves problems more easily than the competition because, in a competitive approach, both parties are in a race to prove their point of view and arguments rather than accepting each other. So, there should be a collaborative approach, not a competitive one.

  1. Neglecting Second Party’s Perspective

It is observed that most negotiators only try to communicate their point of view and neglect the others. They are not even willing to listen to their perspective and arguments. It isn’t good. While entering into an argument, there should be a positive and collaborative approach. You have to listen and admit the point of view of the next party. If you don’t do that, you can never know about the other side of the matter.

Neglecting others’ points of view also fails communication and achieving the targets. So, it would help if you gave equal importance to the next party’s point of view, listened to them carefully, and then responded. Neglecting their point may make them feel that you are not interested in negotiation.

  1. Poor Communication Skills

Poor communication skills should be avoided during negotiation. You should prepare yourself, write down all the material, choose appropriate words and use a positive approach to convey your message. If your aspect is positive, then you can easily convey your message. Sometimes poor word selection can lead to a higher misconception for both parties. So, you have to choose the most appropriate words during communication.

False language should be avoided in negotiation. This language includes body language and words that are not appropriate during the negotiation. If words are inappropriate, it may create fights among parties, resulting in more pathetic than positive. False language includes abusive language or argumentation without any reason. So, try to improve your communication because it is the only way to emphasize your argument and convey your message.

  1. Negotiation Against Yourself

It is one of the most common mistakes that negotiators make when they listen to the point of view of the next party. Then they know about the actual matter and start speaking against themselves. It may result in poor communication. To avoid this situation, you should prepare yourself first and develop strong arguments. Although it becomes necessary to accept mistakes in certain situations, you have to prepare yourself first. So, this situation can be avoided.

  1. Cooperation

When entering into an argument, there comes the point where you have to cooperate and accept that situation. Cooperation solves the matter, and it is beneficial for you. Although it may favor the other party, it will impact your side too. If you are willing to cooperate, issues can be resolved easily, and the most appropriate outcomes can be achieved. If you don’t do that, the matter can be prolonged, and no solution can be suggested. Cooperation resolves matters immediately and maintains a good atmosphere during negotiation. There is less aggression if both parties are willing to cooperate. For cooperation, you must understand the point of view of the next party, understand their limitations and issues and then plan to answer it. If you do not do this, the matter can never be easily resolved. Even the situation can get worse. So, try to be cooperative.

Role of CNS

CNS is indeed the Air Force Negotiation Agency’s improved version of the commercial idea defined as “Interest-Based Negotiations (IBN).” CNS is dependent on every group’s desire to attain a reasonably satisfying conclusion while maintaining the connection. Confidence must exist among the participants for this to happen. They should be prepared to share knowledge and decision-making authority and defer judgment on potential solutions. But AFNC further says that almost all five NSC negotiating tactics are “interest-based,” and none must be ignored while planning or carrying out a negotiation. For instance, in certain cases, your “preferences” must take precedence (such as when employing the Insist approach in a disaster), while in others, your objective might be for the opposing to “get it their done” (while using the Conform method to help create a connection), and so on.

Key Features of CNS

  1. CNS Transforms Negotiation from a Battle of Will Searching for Alternatives

CNS enables negotiations to see disagreements and difficulties as issues to be resolved instead of a fight of wills among the participants and their viewpoints by isolating the persons while properly monitoring the interaction. It moves the negotiating dynamics away from the primary concentrate on creating concessions, typically a feature of distribution negotiation, and toward a real quest for win/wins alternatives. One element of actively controlling the connection is not a mission to form a relationship. You might not like the individual with whom you’re negotiating, and you must accept them, and they must regard you. Regard fosters confidence, which facilitates communication channels through which concerns may be exchanged and used to build viable solutions.

Looking for answers as a collaborative effort instead of a real sport transforms the negotiating dynamic towards an Establish approach, in which the superior team anticipates compromises by the lesser side. Developing techniques for leadership to accurately understand what the issue is about is critical in the military setting. It is quite commented to make in the trade that the delivery time of a supply of components must be negotiated. This is quite different for leaders of both countries who were formerly adversaries in a fight to agree on a topic like security, criminality, or whatever.

  1. Fundamental Needs are the Focus of CNS

CNS understands that the fundamental objectives of the participants are at the core of their disagreement. It understands it is more vital for the partners to understand WHY they wish anything (the objectives) rather than merely WHAT they desire (position). The fundamental wants, beliefs, worries, fears, and limits that inspire the participants and underpin their bluster about their stances are their objectives. CNS necessitates that each party concentrates on their objectives while also discovering and comprehending their rival’s goals. So is recognizing and expressing preferences vital in this discovery process, but so is sorting which activities are most essential to least significant. It will be crucial throughout the negotiation’s alternative selection stage.

  1. CNS is Looking for Solutions Depending on Distinctions

CNS understands that parties’ objectives, goals, preferences, and organizational demands differ. By identifying these disparities in preferences and interests, stakeholders may better seek systems that satisfy every group’s top priority. Negotiation shifts from a sequence of compromises to a real attempt to resolve the issue and find the right solution to fulfill both sides’ varied interests.

  1. CNS Recognizes the Importance of the Exchange of Data and Collaboration in Solving Problems

CNS is built on skills that involve active attention and critical reasoning. These abilities are required for parties to comprehend occurrences, objectives, aspirations, and potential possibilities to improve the parties’ quest for feasible solutions. CNS sharing of information contrasts sharply with the inclination of positional negotiating to conceal and distort facts.

  1. CNS Challenges You to Think about the Best Replacement to a Negotiated Deal (BATNA)

In theory, BATNAs are beautifully simple but infamously difficult to perform. A BATNA is an alternative that a negotiating side may exercise independently of the other side if discussions fail. The fact of the matter in a negotiation is never really a BATNA. A negotiator might consider this option if an appropriate simple truth could be reached during discussions. You should constantly be aware of and maintain your BATNA and estimate (and modify) the BATNA of your opponent. Look for strategies to increase your BATNA while decreasing the value of your rival’s BATNA.

  1. CNS Concentrates on Applying Objective Criteria and Valid Reasons in the Alternative Selection Stage

After the partners have grown and generated potential answers, the pie still must be split. Whereas the Insist technique depends on posture on several fronts to split the profits, the CNS strategy involves negotiators discovering principles to legitimize the unavoidable division in each negotiation. Since there are so few industry norms in the army, deciding which choice might be difficult.


Question 1: What is negotiation?

Negotiation is a discussion that addresses a problem in a way that is acceptable to both parties. In negotiations, each person tries to persuade the other to agree with his position. All parties involved tried to avoid conflict throughout the negotiations but agreed to compromise.

Question 2: What are the effective strategies for negotiation?

There are many strategies for negotiation, but the most significant ones are:

  • Avoiding
  • Collaboration
  • Corporation

Question 3: Is avoiding the best negotiation technique?

Avoiding is an effective negotiation technique that focuses on those activities that need to be avoided in negotiation. This technique helps eliminate the wrong arguments and saves time for both parties.


Negotiation is a way for people to resolve disputes. It is a process in which a compromise or agreement is reached while avoiding conflicts and quarrels. In any disagreement, people are understood to strive to achieve the best possible results. People want to engage in effective negotiations, but they face problems. They need to focus on the three best negotiation strategies: collaboration, avoidance, and cooperation. These strategies will help you get the best results. These all help you make the best decisions and avoid mistakes that have a negative impact on your negotiation. You should follow all of these strategies in the negotiation process and solve the problem with the best solution.


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